Pottermore is the new interactive website from the J. K. Rowling empire, and through it readers can explore the world of Harry Potter and the Sorcerer's Stone (or Philosopher's Stone, for those in the UK). Now the CEO of Pottermore, Charlie Redmayne, has announced that soon fans will be able to access new screens and information about Book Two: Chamber of Secrets:
From Bookseller, Via Snitchseeker
Redmayne added that the release of book two, The Chamber of Secrets, was still "weeks away", but that the site would be adding new interactive elements and community tools over the next few weeks. "It's a fantastic experience, but not yet as good as its going to be. We are working on book two now, I'm very pleased with some of the pages I've seen, and it will be coming as soon as possible." Remayne said Pottermore would ratchet up its marketing activities around the launch of book two.The CEO also gave a detailed update about ebook sales so far:
Charlie Redmayne said sales at the online shop, which went live on 27th March, had been driven first by pent-up demand, with the sales value high because of the number of Harry Potter fans buying the e-book bundle, priced at £38.64, a discount of 14% on the cost of buying the seven titles individually.
Redmayne said the sales had been above budget, and continued to outpace expectations. He had earlier revealed that more than £1m of Potter e-books had been sold in the first three days.
"Over the past two weeks we've seen sales settle down, but they remain very significant, and way beyond what we originally budgeted for." He added that sales of the physical copies of the seven titles had also increased, and that because of the site's light-touch Digital Rights Management, piracy had diminished.
Read more updates from Pottermore Insider Blog
No comments:
Post a Comment