There's a brilliant new ad for the children's book intitiative Reading is Fundamental (RIF) a charity founded in 1966 to give books to children who otherwise wouldn't have any of their own. For more information on the program go to Book People Unite
and sign up for their mailing list. And yes, that voice you hear in the video is the great Levar Burton of Reading Rainbow!
Starring: Pinocchio, Madeline, Greg (Diary of a Wimpy Kid), Rip Van Winkle, LeVar Burton, Three Blind Mice, Humpty Dumpty, Curious George, Big Bad Wolf, Little Red Riding Hood, Raggedy Ann & Andy, Goldilocks and the three bears, Captain Ahab, Three Pigs, Clifford the Big Red Dog, Babar the Elephant, Mr Men, Little Miss, Mr Tickle, Little Miss Chatterbox, Mr Tall, Peter (The Snowy Day), The Very Hungry Caterpillar and Black Beauty. Music produced by: The Roots with vocal support from Jack Black, Chris Martin, John Legend, Regina Spektor, Jim James, Nate Ruess, Jason Schwartzman, Melanie Fiona, Levar Burton, Carrie Brownstein & Consequence
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